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Cover Story

Global Medical Device Business And
India's Changing Role :
Trends and Challenges

Global Medical Device Business And India's Changing Role :
Trends and Challenges

Gunjan Bagla
Managing Director, Amritt Inc., USA

  • How will Indian companies fare in the dynamic environment?

  • “People of Indian work for leading Multinational Companies for Innovations in Medical Technology in their R & D operations in India. These scientists and Engineers are doing “world class work”.

  • Though they work for multinationals, their talents are available in India.

  • In California, the leaderships and R & D manpower of the Medical Device Companies comprise of Indian Talent in a big way. People of Indian Origin are rare resource and creators of Intellectual Property (IP) for their Companies.

  • Based on the capability of India for Innovations and ability to create value for the day-to-day requirements (like T. B. Diagnostics), it is possible to find such solutions right in India and for this market is not limited to India, (but could be extended to) Africa, Latin America, Middle East etc.

  • Such opportunities are far bigger and far more immediate and hence it is better for Indian Companies to look at them rather than waiting for Government of India to change this rule or that rule.

  • We need to work with Global minds. We need to have more “Tata Nano's coming out from the Medical Device Business.

  • We see success coming only from Innovative Companies, focused on manufacturing.

  • Like “Taiwan” and “Korea” has done in Electronics, Indian Companies can do for medical device market globally and create far more value and far more market capitalization than what we have seen till today.

  • There is tremendous value in creating Intellectual Property which in the long run would serve India very well.

Abstract of Presentation made by Mr Gunjan Bagla during the 10th National Conference on Indian Medical Device & Plastic Disposable Industry 2013 at Ahmedabad is given  below.

Mr. Gunjan Bagla, the India Business Consultant, has 25 years of global sourcing, engineering, and marketing experience. He has held senior positions in technology sales and marketing. He is the founder and Managing Director of Amritt, Inc. and his clients include Johnson & Johnson, Raytheon, Covidien, Clorox, Roche and Paramount  Farms, among others.

Gunjan is the author of the acclaimed title "Doing Business in 21st Century India: How to Profit Today from tomorrow’s most exciting Market" published in 2008 by Warner/Hachette Books. He created the executive seminar " Business with India" for Caltech, the California Institute of Technology, Pasadena, California. In November 2010, Gunjan was the only Southern California business person to accompany President Obama as part of the Executive Mission to India. For his expertise on India, Gunjan has been interviewed on Fox Business Television, BBC World News, BBC Television's The Hub with Nik Gowing and National Public Radio's To The Point with Warren Olney.  He's been quoted in in the Harvard Business Review, the New York Times, the Los Angeles Times, Business Week , Industry Week, and the Hollywood Reporter, for his expertise on India.

Gunjan serves on the board of the South Asia Studies Association. He is a mechanical engineering graduate of the Indian Institute of Technology and immediate past president of the IIT Alumni Group Pan IIT USA. Gunjan completed his MBA from Southern Illinois University, where he was inducted into the Beta Gamma Sigma honor society. He also blogs at www.theindiaexpert.com

Overview :

Regulatory, Market and Cost Pressures are transforming the global medical device industry. Impending changes in American healthcare payments systems, accentuate the pressures in the boardrooms at any company who is dependent on American revenues. At the same time the demands of the next “2 billion people” beyond the developed countries are an opportunity and a challenge. How will Indian companies fare in the dynamic environment?

What are the opportunities for medical device engineers in India to collaborate with or compete with their Western brethren?

“Trends & Challenges in Global Medical Device Business and India’s Changing Role”

Elaborating on the above, Mr Gunjan Bagla explained the following :

  • Got motivated to know more and understand the current scenario on “Innovations In Indian Medical Device Industry ” after his first visit to Sree Chitra Tirunal Institute Of Medical Sciences about 7 years back.

  • Indian Companies V/s Indian Engineers : are not necessarily same. “People of Indian work for leading Multinational Companies for Innovations in Medical Technology in their R & D operations in India. These scientists and Engineers are doing “world class work”. Though they work for multinationals, their talents are available in India. These people are not going to work for those companies for their entire lives. Compared to 20 years ago, India now has access to such talents.

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