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Stage 4. Access to the market
Supported by the CBI, you will then be encouraged to attend the biggest trade fair in the industry,
Medica. Here you will not only make personal contact with potential partners, but also acquire first-hand and in-depth market experience. In addition, participation at more specialised trade fairs or medical congresses may also be offered.
To help you make maximum use of the trade fairs, the CBI will provide:
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publicity and invitations through mailings and telemarketing;
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a stand of approximately 9-12 m˛;
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a briefing prior to the fair about the latest market developments;
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advice on the best market approach;
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professional assistance in preparing your presentation;
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hands-on consultancy during the fair.
In principle participants may be invited to take part three times in the trade fairs.
Throughout Stage 4, your company will also be actively involved in other B2B activities carried out by CBI.
Stage 5. Consolidation
In the year following each trade fair participation the CBI will help you solidify and expand business contacts.
Participation costs
The CBI is a development organisation operating in a non-commercial market and does not require participants in its programmes to cover all costs.
Participants in an export development programme do pay a non-refundable participation fee of ? 1,000,—.
The fee is collected as soon as the CBI has determined that the company is suitable for enrolment. This occurs the moment an understanding has been reached between the CBI and the company on the measures that are to be taken, the assistance the CBI will offer throughout the programme, and the expected results. Usually this agreement is formulated after a CBI consultant has visited the company to carry out the export audit (after stage 1). Apart from this ‘registration fee’, companies do not need to pay for CBI services.
International travel expenses incurred by participants attending trainings in Europe may be partially remunerated. If the CBI arranges lodging, transportation and meals participants will not be charged. This arrangement also applies if the CBI conducts training activities in your region. The regular expenses made by the CBI during the programme are not charged to participants either. Other expenses not mentioned here must be covered by participants.
First-time trade fair exhibitors within the CBI’s programmes are provided with a completely furnished, free-of-charge stand in the CBI pavilion.
Second-time exhibitors are charged the rent for the space they use. Third/time exhibitors are charged an additional ? 75,— of build-up costs for each square metre of stand space they use.
References
In the past, the CBI has conducted a number of other successful export development programmes in the field of medical devices. The pending programme (which will end in 2007) has so far lead to a combined export turnover of about ? 30 million for 38 participants.
Next to medical devices, CBI is carrying out export development programmes in some 20 other sectors.
More information
For more information about the CBI, the export development programme for medical devices and medical laboratory equipment, or to download an application form, please visit our website at
www.cbi.nl/subweb/medical
On the site you will also be able to check whether your country is qualified for programme entry.
You may also return the enclosed application forms by post or fax (+ 31) (0)10 411 40 81. You can also send an e-mail to
jnijenhuis@cbi.nl. We will then send you the information you require as soon as possible.
CBI, EDP Medical devices and medical laboratory equipment
Postal address:
PO Box 30009
3001 DA Rotterdam
The Netherlands
Tel.: + 31 10 20 13 437 / 34
Telefax: + 31 10 41 14 081
e-mail: jnijenhuis@cbi.nl
/ cbi@cbi.nl
website: www.cbi.nl
Office address:
Beurs WTC 5th floor
Beursplein 37, 3011 AA
otterdam, The Netherlands
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