A TECHNO-ECONOMIC NEWS MAGAZINE FOR MEDICAL PLASTICS AND PHARMACEUTICAL INDUSTRY
Our 9th Year of Publication

Page 2

Cover Story

MEDICAL DEVICES : BUSINESS TRENDS

6. TRENDS (cont’d)

  • Medical problems of current products

  • Consumer awareness

  • Overseas marketing

  • Hospitals development

  • Alliances-Why not to tie up with a neighbor if we can tie up with a foreigner?

  • Benefits of reduced cost, faster discoveries and better quality (and, possibly better price)

  • Contract manufacturing through alliances a big opportunity

  • Medical problems and consumer awareness will promote disposability and better devices

  • The growth of disposable syringes from Glass syringes market is a clear example

  • The next trend would be "forced" single use of devices

  • Hospitals development

-A clear indicator of significant increase of devices

-Hospitals a big segment abroad, here also the trend would follow

7. PROCESS OF NEW DEVICE DEVELOPMENT

  • Observations

  • Suggestions of users

  • Time-motion study of use of a device

  • Time-motion study of a medical procedure

  • Re-engineering of existing devices

8. CASE STUDY-Convatech

  • The company started in Europe with a single device –Colostomy bags

  • Shortly the company became the market leader

  • Today the TO is more than 1000 Cr INR

  • Learning-Colostomy bag is a very simple device. The company identified the niche market and developed the product for that.

9. CASE STUDY-CAPD

  • BAXTER developed CAPD as an alternative to Haemodialysis. Soon a few companies developed the product.

Learning-CAPD is a very simple modification of earlier PD procedure. Through "intelligent" thinking and customer suggestions this concept was developed.

10. CONCLUSIONS

WE HAVE CAPABILITY AND WE CAN LEAD THE TRENDS OF NEWER PRODUCTS IN THE FIELD OF MEDICAL DEVICES, ESPECIALLY WHEN OUR DOCTORS ARE AT FOREFRONT OF THE MEDICAL FIELD.

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